Zollerz Pulse

See the market changes your weekly spreadsheets miss.

A managed 30-day signal pilot for selected HVAC and appliance distributors: one market, priority SKUs, agreed sources, and a weekly brief built around exceptions that may require action.

Illustrative pilot output

Weekly exception ledger / Romania

Sample only
18 AUGROWall AC / 12KRetail source 03Price −7.4%
19 AUGROHeat pump / 8 kWRetail source 01Out of stock
20 AUGROSplit AC / 9KMarketplace 02New seller
21 AUGROPortable AC / 3.5Review source 04Noise theme ×4

Fictional values used to demonstrate report structure. A live pilot uses only agreed public sources and verified product matches.

Pilot contract

Useful because the boundary is small.

Pulse is not a free software account and does not promise exhaustive internet coverage. It is a managed learning cycle with a defined market, product set, source set and delivery rhythm.

01

One country or market

A defined geography keeps product matching, source behaviour and commercial context reviewable.

02

Up to 20 priority SKUs

Model families are agreed before monitoring. Variants and bundle differences are recorded, not silently merged.

03

Up to five agreed sources

Retailers, marketplaces or public review sources are selected for the buyer question, not for an impressive source count.

04

One weekly exception brief

The report prioritises changes that may deserve a commercial, channel or product conversation.

Signals, not noise

The report is built around exceptions.

A long export does not create a relationship or a decision. The weekly brief groups verified changes by likely commercial meaning and records what still needs human review.

Price position

Material moves, undercut patterns and price chains across agreed sources.

Availability

Stock-outs, returns, seller changes and assortment visibility.

Product matching

Variant, bundle and model differences that automation can confuse.

Review themes

Recurring public topics worth checking against product or support decisions.

Weekly deliverable

A brief designed for a call, not an archive.

01

Executive exceptions

The changes most likely to affect price position, channel discussion, stock, assortment or product perception.

02

Evidence ledger

Source, timestamp, matched item, observed change and verification state.

03

Patterns and open questions

What repeated, what may be a false match, and what needs a person who knows the market.

04

Suggested next checks

A short list of commercial or product questions — not automated enforcement.

A strong pilot candidate

  • Has a known brand or model set in one market
  • Can name the commercial decision the signals should support
  • Has a manager who can review exceptions weekly
  • Accepts agreed-source boundaries and manual verification

Not a pilot promise

  • All sites, all reviews, or every seller
  • A finished SaaS dashboard or API
  • Legal enforcement of MAP/RRP policies
  • Guaranteed product matching or uninterrupted source access

Pulse monitors agreed public sources. Coverage, matching accuracy and update frequency depend on the source and pilot scope. Zollerz does not enforce retailer pricing policies or guarantee exhaustive market coverage.

Capacity-limited pilot

Use thirty days to learn which signals deserve a relationship.

Tell us the market, model set, sources and commercial question. We will accept only pilots that can be delivered inside the published boundary.