One country or market
A defined geography keeps product matching, source behaviour and commercial context reviewable.
Zollerz Pulse
Market monitoring for HVAC and appliance distributors.
A managed 30-day signal pilot for selected HVAC and appliance distributors: one market, priority SKUs, agreed sources, and a weekly brief built around exceptions that may require action.
Illustrative pilot output
Weekly exception ledger / Romania
DateMarketItemSourceSignal
18 AUGROWall AC / 12KRetail source 03Price −7.4%
19 AUGROHeat pump / 8 kWRetail source 01Out of stock
20 AUGROSplit AC / 9KMarketplace 02New seller
21 AUGROPortable AC / 3.5Review source 04Noise theme ×4
Fictional values used to demonstrate report structure. A live pilot uses only agreed public sources and verified product matches.
Pilot contract
Useful because the boundary is small.
Pulse is a managed learning cycle with a defined market, product set, source set and delivery rhythm.
Up to 20 priority SKUs
Model families are agreed before monitoring. Variants and bundle differences are recorded separately.
Up to five agreed sources
Retailers, marketplaces or public review sources are selected for the buyer question.
One weekly exception brief
The report prioritises changes that may deserve a commercial, channel or product conversation.
Market signals
The report is built around exceptions.
The weekly brief groups verified changes by likely commercial meaning and records what still needs human review.
Price position
Material moves, undercut patterns and price chains across agreed sources.
Availability
Stock-outs, returns, seller changes and assortment visibility.
Product matching
Variant, bundle and model differences that automation can confuse.
Review themes
Recurring public topics worth checking against product or support decisions.
Weekly deliverable
A brief built for the weekly call.
01
Executive exceptions
The changes most likely to affect price position, channel discussion, stock, assortment or product perception.
02
Evidence ledger
Source, timestamp, matched item, observed change and verification state.
03
Patterns and open questions
What repeated, what may be a false match, and what needs a person who knows the market.
04
Suggested next checks
A short list of commercial or product questions.
A strong pilot candidate
- Has a known brand or model set in one market
- Can name the commercial decision the signals should support
- Has a manager who can review exceptions weekly
- Accepts agreed-source boundaries and manual verification
What you receive
- A weekly brief of verified exceptions
- Evidence for each: source, time and matched product
- Model and bundle matching across the agreed SKUs
- A short list of next checks for sales and product
Pulse monitors agreed public sources. Coverage, matching accuracy and update frequency depend on the source and pilot scope.
Decision notes
Know what the signal can support.
Separate signals from demand proofUse an evidence hierarchy for public observations, search interest, transaction proxies and first-party records.Do not call availability inventoryRecord public product-page states without turning them into unsupported stock or sell-through claims.Control product-match confidenceBlock price and availability comparisons when the decisive model, suffix, bundle or seller identity is unresolved.Design the weekly exception briefTurn noisy public changes into a small, traceable verification queue with explicit unknowns.
Capacity-limited pilot
Use thirty days to learn which signals deserve a relationship.
Tell us the market, model set, sources and commercial question. We will accept only pilots that can be delivered inside the published boundary.